We have many years of experience in developing hardware businesses. Anyone can outsource development of a product but not everyone understands the engineering, eco system and cultural complexities of doing business with a global supply chain as well as we do.

What this means is that we are capable of developing businesses with a scalable cost structure without compromising on quality.

We make direct investments in startups utilizing our own capital. The benefits? It gives us the freedom and flexibility to act quickly on opportunities.

In addition, we have a network of people that we like to call our global brain – consisting of top tier talents that we have handpicked in order to support the growth of our investees.

Our investment expertise has been sought after by more- established and mature companies, including global market leaders, that have co-invested with Certus on highly profitable joint-venture businesses.

The access to product know-how, business knowledge and the right partners, is where the core competency of Certus resides.

Our focus is not on statistical risk mitigation but value creation. Once we invest, we become fully committed and laser focused on seizing a company’s potential – meaning that we become involved in taking an idea from concept stage to a business.

We look for self-aware entrepreneurs with high intellectual integrity that have a deep domain expertise and a proven channel to the market.